COVID-19 Crisis Amplifies Problems in Brand Licensing

COVID-19 crisis amplifies problems in brand licensing

Earlier this year, a large group of hotel owners began to organize and create a comprehensive push back at the hotel franchising model.

Fair Franchising Initiative held its launch conference on March 5, a little more than a week before President Trump declared a national emergency as the new coronavirus pandemic spread to the U.S. The crisis has all but paralyzed the lodging sector and the U.S. economy as a whole.

It has also exposed the cracks in the franchiser-franchisee relationship as frightened and frustrated owners say hotel companies are not doing enough to protect their businesses from collapse.

This episode of Lodging Leaders is the second part of a series examining the hotel franchiser-franchisee relationship that we began in early March. It is also part of Long Live Lodging’s special report on the coronavirus crisis and its impact on the hotel industry.

You’ll hear from owners and veteran industry leaders as well as a lawyer well versed in brand license disputes.

Related Content

Resources and Links

Source: www.longlivelodging.com

READY TO TRANSFORM YOUR HOTEL INTO A SPACE THAT ENHANCES GUEST EXPERIENCE AND MAXIMIZES ROOM OCCUPANCY?

OUR TALENTED TEAM WILL GUIDE YOU THROUGH THE ENTIRE PROCESS TO FACILITATE YOUR PROJECT REQUIREMENTS.