Our Process

Value, Innovation, & Design

01. CONCEPT DESIGN

By incorporating our client’s vision and the surrounding competition, we create a design concept. This includes elements such as a mood board, which depicts the look and feel of the property, while also incorporating the brand’s design directives. Elements such as local history, and regional influence are considered, along with determining the target audience. Finally space constraints, architectural features, and the owner’s personal wishes are relayed in the design concept phase.

02. DESIGN DEVELOPMENT

During this phase the design concept is formulated into conceptual layouts, beginning with our clients’ vision, and working into actual floorplans. Possible selections for finishes, or furniture are shown in more detailed design boards, with elevations or block renderings to depict special relationships of interior elements. Features and highlights are developed using the concepts from the intial mood boards, to define how the conceptual design will play out into reality.

03. SPACE PLANNING

Once fully defined by completing the due diligence of proper design development drawings, actual spaceplanning methods are utilized to provide a full detailed set of tagged plans with elevations and floorplans of both public and guestroom areas. Dimensioned details of key components are also detailed, such as custom furniture units, which may require further explanation and exploration to insure that the existing conditions, or architectural CD’s correspond with the interior design elements that are being proposed.

04. 3D MODEL RENDERING

Once the design concept and space planning are approved, a specialized 3D rendering will be presented for your project showing all the design aspects of the project. Starting from the finishes to the furniture design and adding the last touches of accessories to give the client a realistic visualization of the completed design.

05. MODEL ROOM

A model room allows the design to be tested in an actual space, to insure that the real life application works properly, and appears as expected. Often multiple options of an item are created, for prototype testing, as many times its not clear which solution may be best until it is able to be tested in a real environment. Ideally, the model room is installed in the property, but can also be installed offsite if the construction schedule does not permit. Once the model is installed the designer, brand and ownership teams have an opportunity to make any changes needed to the specifications or spaceplans, before the project goes into mass production.

BRAND EXPERIENCE

READY TO TRANSFORM YOUR HOTEL INTO A SPACE THAT ENHANCES GUEST EXPERIENCE AND MAXIMIZES ROOM OCCUPANCY?

OUR TALENTED TEAM WILL GUIDE YOU THROUGH THE ENTIRE PROCESS TO FACILITATE YOUR PROJECT REQUIREMENTS.